This project was created in collaboration with Western Sydney University and Sydney Water. The brief was simple: change how people see Sydney’s tap water and highlight its value over bottled water. I focused on the hidden energy cost of bottled water, where a quarter litre of oil is used to produce just one litre.
The result was a guerilla-style campaign inspired by Banksy, using bold, thought-provoking visuals that were subtle yet impossible to ignore. The concept was later chosen to be pitched directly to Sydney Water representatives.
Collaborated with: Timothy Coloma & Brandon Vega
